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Comcast To Offer Help-Wanted TV Channel

  • Bloomberg, Tuesday, October 21, 2008 9:15 AM

In time for a tough employment market, cable operator Comcast and Internet recruiter Monster plan to introduce a television channel devoted to help-wanted advertising. It's expected to start by the end of the year and will be part of the on-demand section of Comcast's digital-cable service.

The job channel will reach 16.5 million homes and will be similar to a Comcast channel that runs with ads for cars. Comcast is trying to attract help-wanted advertisers who rarely use TV now.

The job channel, called Monster On Demand, will let viewers scroll through job listings using their remote controls. Customers can then go to a joint Comcast-Monster site for more information about the listings.

Read the whole story at Bloomberg »

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