In time for a tough employment market, cable operator Comcast and Internet recruiter Monster plan to introduce a television channel devoted to help-wanted advertising. It's expected to start by
the end of the year and will be part of the on-demand section of Comcast's digital-cable service.
The job channel will reach 16.5 million homes and will be similar to a Comcast
channel that runs with ads for cars. Comcast is trying to attract help-wanted advertisers who rarely use TV now.
The job channel, called Monster On Demand, will let viewers scroll through
job listings using their remote controls. Customers can then go to a joint Comcast-Monster site for more information about the listings.