As a parent of three children (ages 7, 12, and 16) and a former PTA president (you know how far that can take one these days), I think the time has certainly come to address this demographic head
on!
The only thing I would add to your thinking is that you should not presume that Moms are the only caretaker of the family diet/food shopping/menu planning. Every family does it differently,
but my husband has found that it works best when he steps up to the plate!