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Tradition Serves CBS, Says Moonves

  • TV Week, Tuesday, October 28, 2008 9:30 AM

CBS CEO Leslie Moonves says that sticking with the tried-and-true has propelled his network to the strongest season it has had since 2004. One month into the fall television season, CBS is TV's top-rated network in adult viewers 25 to 54 and 18 to 49.

"Everybody was saying that the world is different, the world has changed. But ultimately, it turns out people still want to see their favorite shows," says Moonves.

In an era of audience erosion, the key to CBS' successful autumn has been its veteran series: "NCIS," "CSI: NY," "How I Met Your Mother," "Ghost Whisperer" and "Two and a Half Men." The network's decision to add another night of comedy on Wednesday also seems to be working out as shows airing that night scored season-high ratings last week.



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