Your PPC campaign has a quality score. Google, Yahoo and Microsoft reward relevant advertisers (and punish irrelevant ones) by instituting the quality scoring system, which simply put says:
Advertisers who display relevant ads may achieve higher ad positions at lower costs-per-click than competitors who may be paying higher costs-per-click.
The search engines want users
to find exactly what they're looking for, and advertisers to get site visitors whose intent, expressed as a search query, match exactly what's offered by the advertiser's site. That way, satisfied
users return to the search engine for dependable search results, and advertisers can depend on a steady stream of clicks resulting in sales, which in turn keeps advertisers spending. Does your
campaign suffer from a poor quality score? Find out how to tell and what you can do to improve it.
advertisement
advertisement
Read the whole story at Search Engine Watch »