Dan Health, who wrote the book
Made to Stick with his brother, Chip, says
this interactive ad makes him want to buy season tickets for
the Gonzaga women's basketball team "even though I'm about 2,600 miles from Spokane."
Skip the inevitable Obama/McCain/Palin viral video in your in box this morning and
check it out. Go, Bulldogs!
Read the whole story at Made To Stick blog »