• October 30, 2008

Hot Cherry appoints James Booth, former CEO of Tangozebra to non-executive director.

Booth is charged with growing London-based Hot Cherry's U.K. business into a leading online marketing agency. He co-founded Tangozebra in 1996, and sold it to DoubleClick in 2007, and is credited with inventing the N-XEC technology around which London-based Tangozebra's approach to online ad delivery system.

As CEO of Tangozebra, Booth grew the business into a leading provider of digital marketing solutions in Europe, with a market share of 70% for its rich media platforms, according to the company. Booth also launched the digital media company London-based Rockabox Media to produce ad-funded content for online, TV and other media. Rockabox Media provides digital consultancy and medium-agnostic content creation for online publishers.--Laurie Sullivan