• ClickZ, Friday, October 31, 2008 3:30 PM

Kevin Lee wants SEM to get a little creative recognition. After all, the Effie Awards, Clio Awards, ADDY Awards and Cannes Lions all pay tribute to creativity, but none recognize the long hours spent thinking through campaigns to develop sound strategies for PPC search, creative keywords, landing pages, and integration.

While no one's handing you a flashy award or physically patting you on the back, don't forget you develop great content for the tons of readers who continually visit your site for information. Lee provides tips and tricks on several creative options. "There are lots of ways that creativity can help drive results," he writes. "There's an extra level of satisfaction that comes with moving beyond the analytics and beyond the endless tasks associated with PPC search and doing something creative."

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