As anyone who reads this column knows, I am a Twitter-aholic
, a condition that was most recently brought home to me last night
when I found myself constantly checking tweets as the election results rolled in.
But part of that obsession is something most of you never see. I wonder, as do many of us
, what Twitter's business model is to be. I want it to eventually figure out how to make money so that my
habit can continue to be fed. Twitter, for its part, is not so obsessed. In an email founder Biz Stone sent out to Twitter Nation this week, he said the company was looking to make new hires, but the
list of open jobs, which you can see at this link
, definitely supports Twitter's philosophy that it's more important to work on the product first and ponder
revenue models later. Of the 10 open positions listed, only one job, director of strategic partnerships, falls into the category of business development, which may or may not be an attempt at making
The irony is that meanwhile, it seems like more and more corporations are making it part of their business model. Dell says it's made hundreds of thousands of dollars off of the
tweets it's posted alerting its followers to deals. Even Dunkin' Donuts is there, and the discussion today is of salsa bagels
. (Oy vey, ole!) If the salsa
bagel comes into existence, you'll have heard it on Twitter first.
But none of this helps Twitter much, except in keeping it atop the buzz-o-meter. So, I'm writing this column to ask you to
figure out what Twitter's business model should be --and be prepared to present it. Maybe it should charge corporations for tweets. Maybe it should make every 20th tweet an ad. Maybe it should see if
all of us addicts would accept a subscription model. The choice is yours.
If your idea is interesting enough, you'll get to present it at OMMA Social San Francisco on Jan. 26 at the Hotel
Nikko. (You may have to pay for airfare, but, hey, fuel costs are down!).
Here are the details:
1. With a tip of the hat to Eric Wheeler, CEO of 33Across, your submission
comes with a gimmick. Just like a tweet, it has to be 140 characters or less. (Abbreviations are OK; including your tiny URL, which links to a 20-page treatise on how Twitter can make money, is
2. Your submission can be sent to me at firstname.lastname@example.org
-- or you can DM me your idea at my Twitter handle, which is cpealet.
The deadline for entries is Friday, Dec. 12.
4. Whoever we pick will appear on a panel with a few other people, where they will briefly present their idea, though at that point, we will let
them expand way beyond the 140-character limit to explain themselves
5. We have no control over whether your idea will go anywhere, but you'll love the applause from the adoring OMMA Social
6. Don't ask me who the moderator is, because I don't know yet. Maybe Biz Stone will have nothing to do that day.
7. If no one submits anything, I'll be mad.
all, that's it. We await your ideas.