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'USA Today' Alters Mag Logo For Movie Promo

USA Weekend, the weekly companion to USA Today, will alter its blue-and-white logo on a special cover that will promote the movie premier of "Twilight."

The cover, which runs Nov. 16, will be the second time in a decade that USA Weekend has changed its logo.

The issue's cover story introduces "Twilight," a film based on the vampire novel series by Mormon stay-at-home mom Stephenie Meyer. The magazine's logo will use black lettering (instead of white) surrounded by a foggy background. The issue will also feature a poster for the film signed by lead actors Robert Pattinson and Kristen Stewart.

Read the whole story at Editor & Publisher »

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