- ClickZ, Friday, November 7, 2008 11:30 AM
It turns out Barack Obama didn't spend that much online, after all. According to Federal Election Commission filings cited by ClickZ, the Obama campaign spent just $7.97 million on online advertising
before November, with most of the money going to search, ad networks and social networks. This really isn't very much money at all, especially when you consider that the campaign spent more than half
that total -- $4 million -- on a single 30-minute TV commercial last month.
Among the highlights: Obama spent $3.5 million on Google search and $673K on Yahoo in October alone. It spent
$467K on Facebook in 2008, including $370K in September. Just $11K was spent on MySpace all year.
The Obama campaign also spent considerable money with traditional media Web sites,
including $337K to Time Warner sites, $138K to BET.com, $145K to Politico, $100K to the Washington Post, $21K to NBA.com and $108K on Weather.com. It also spent $630K on local media sites through the
network Centro, and more than $600K on ad networks like AOL's Advertising.com, Collective Media, Undertone Networks, Burst Media, Quigo, DrivePM, Pulse360, Specific Media and the online video networks
Broadband Enterprises and Tremor Media.
Read the whole story at ClickZ »