The Everyday Health Network became the largest health site in October following its merger with the Revolution Health Network last month. Everyday Health had 25.7 million unique visitors, topping
longtime category leader WebMD, which drew 19.6 million, according to comScore. AOL Health was a distant third, with 10.4 million.
Waterfront Media's Everyday Health and Revolution
Health--started by former AOL Chairman and CEO Steve Case--joined forces in a deal valued at $300 million with the expressed aim of toppling WebMD as the No. 1 online health property.
According
to comScore report last month, traffic in the health category increased 21% in the last year--four times the growth rate of the U.S. Internet audience. In relation to the Everyday/Revolution merger,
WebMD CEO Wayne Gattinella said in October that the company would continue to consider potential acquisitions to grow its brand.--Mark Walsh