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SEM Agency ICrossing Sued For Alleged Poaching

  • WebGuild, Wednesday, November 12, 2008 1:30 PM
Agency.com, a unit of Omnicom Group, filed a lawsuit in the Dallas, Texas, state court against rival digital-ad firm and SEM agency iCrossing, alleging it poached several of its top executives and clients. Also at stake, according to the suit: proprietary information and trade secrets.

The focus of the lawsuit shines the spotlight on Donald Scales, iCrossing's CEO, who held the same position at Agency.com until parting ways with the company in 2006. The news, originally reported by The Wall Street Journal, is encapsulated in Daya Baran's blog post.

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