The bilingual effort is meant to reassure customers and potential customers that the ban is well capitalized. "It's the best time for us to go out with marketing to reassure customers that the bank is sound, solid and liquid," Noel Rosquete, vice president and marketing manager, tells Marketing Daily.
"Banks that were not affected [by the subprime mortgage collapse] should be out there. Not only is it something customers need to know, but it's also a great opportunity for banks to increase market share. Especially community banks like us."--Aaron Baar