• FMQB, Wednesday, November 19, 2008 9:15 AM

In a move that could backfire if anti-Detroit public sentiment grows, the Radio Advertising Bureau wants radio companies to back the controversial GM bailout plan. RAB has posted on its site a letter from General Motors' ad director Betsy Lazar, asking for radio's support "during a difficult period of the U.S. auto industry."

RAB CEO Jeff Haley reinforces the message with an intro that says, "One of our great partners, General Motors, has reached out and asked for our help... I appreciate your giving this matter your attention."

Lazar's letter claims that auto companies were making progress restructuring themselves when the present crisis struck and that now "the very existence of the U.S.-based auto industry is threatened." She adds that just as GM is asking the government for support for "this vital industry, we are asking for [RAB members'] support, too."

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