Mediaplex today announced an integration of RealMapping's worldwide IP address software with Mediaplex's MOJO ad-serving technology. In response to the increasing demand of online advertisers for
greater ROI, the technology integration is designed to deliver higher rates of customer conversion based on the ability to automatically tailor digital advertising to specific geographic target groups
in real time. Leveraging a database of over four billion global IP addresses, the RealMapping Country software has the capability to determine where a visitor to a website, or any digital platform,
originates. Mediaplex's MOJO platform is the only messaging technology with the ability to draw on an advertiser's up-to-the-minute business data to instantly tailor message content for an adjusted
price, product or, integrated with RealMapping, geographic data. MOJO then automatically varies an advertiser's message to incorporate content relevant to country of origin.
