Santa Clara, Calif.-based Namco Bandai Games America has tapped Johnny Rockets Group, Lake Forest, Calif., to promote the snow sports video game "We Ski" for Nintendo Wii.
The "Rock
the Slopes" campaign, designed to create awareness for the "We Ski" video game through point-of-sale signage, dedicated space on the Johnny Rockets Web site, and some radio and television advertising,
runs from Nov. 24 through Jan. 4.
Johnny Rockets Group will host a sweepstakes, available through participating Johnny Rockets restaurants and at www.johnnyrockets.com. The Grand prize for the
sweepstakes includes cash and prizes for ski and video game enthusiasts.--Laurie Sullivan