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Remain Flexible To Retain SEO Momentum

Content management has become a major hurdle for SEO specialists at large companies' built-out sites. Aaron Wall suggests a few easy ways to avoid "site decay" and misguided links, and serves up advice on reclaiming lost link equity.

Wall believes if someone links to a page on your site that no longer exists you are wasting link equity and traffic. "Some content management systems offer features or extensions that can be used to track 404s and other errors," he writes, pointing to Drupal, which offers an "error log and redirection plug-in that shows you pages people attempted to visit that returned a 404 status code."

Read the whole story at Search Engine Land »

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