PlaySpan Lands $16.7 Million For Expansion

  • November 25, 2008
PlaySpan, which powers e-commerce for more than 200 online games and virtual worlds, has secured $16.7 million in second-round financing from Easton Capital Group, Menlo Ventures, Novel TMT Ventures and other investors. The new funding brings its total raised to date to $24 million.

Santa Clara, Calif.-based PlaySpan said the fresh capital will be used to expand into Europe and Asia and increase the company's publisher and user base. Its platform enables micro-payments, virtual goods sales, and peer-to-peer trading as well as allowing developers to monetize content at any price.

Through major retail chains, PlaySpan also markets the Ultimate Game Card, a specialized payment card that allows someone to buy virtual goods in hundreds of online games. The company works with game publishers including Aeria Games, Eve Online, Gala-Net, GamersFirst and Gravity.--Mark Walsh

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