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Optimizing PPC/SEO Campaigns

PPC advertising and SEO drive shoppers to digital stores, but if clicks slow, so does business. Google Insights, a free tool that details search data, can help online retailers improve PPC advertising and optimize sites, according to Armando Roggio. He doesn't believe it is the cure-all to boost campaigns, but could provide the needed insight to drive sales higher, especially during tough economic times.

Roggio steps through the process of setting up a Google Insights account and demonstrates how to promote products or find new markets to sell goods. He serves up advice on using the tool, how to geographically target ads, and explains ways to read the results to determine how specific markets and products trend.

Read the whole story at Practical Ecommerce »

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