In a bid to connect more closely with the young, politically-minded audience, MTV is throwing an inaugural bash for President-elect Barack Obama. The network will televise the event across its
various channels and platforms, including MTV and MTV.com. MTV's "Be the Change Inaugural Ball" will be held at the Ronald Reagan Building and International Trade Center in Washington on Jan. 20.
The Viacom Inc.-owned network said the event is designed to celebrate the large youth voter turnout in the election. Organizers will choose hundreds of young people to attend based on
their volunteerism. The ball will also feature leading artists, celebrities and government officials.
A host of organizations are planning inaugural balls in Washington, where more
than 1 million people are expected to descend on the nation's capital for the occasion.
advertisement
advertisement
Read the whole story at Seattle Times »