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Practices Makes Perfect Display Ads

Customize your display ads to make them stand out, consider separating each into its own ad group, and double-check your ads to ensure they meet Google's suggested criteria.

Emel Mutlu recommends using "unique keywords for your display ads, without impacting the performance of your text-only ad groups, especially those running on search as well as the Google content network." These guidelines from Mutlu provide some "best practices" for using display ad builder that should help get campaigns off to a running start.

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