Study: B2B Media Takes Ad, Circ Hits

  • November 28, 2008
B2B media is taking the same economic hits as the rest of the industry, reports American Business Media's three-year trend report by Jordan, Edmiston, based on data that 28 companies provided. Advertising and circulation both dropped. Advertising fell at a compound annual rate of 0.5 percent to $4.1 million for the average pub. Circulation revenue slipped 2.2% to $480,000.

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