During October, consumers conducted 12.6 billion searches in the U.S.--up 7% sequentially, according to comScore.
Searches on Google rose 7% to 8 billion. Yahoo followed, up 9% to
2.6 billion, and Microsoft was up 8% to 1.1 billion. Google still owns the market--up 0.2% to 63.1%--followed by Yahoo at 20.5%; Microsoft at 8.5%; Ask, 4.2%; and AOL, 3.7%, according to comScore.
AOL not only saw its U.S. search count decline, but also its market share, which fell 0.4%. Fox Interactive Media's MySpace also declined 8% in October, from 614 searches to 563.--Laurie Sullivan