MillerCoors has tapped San Antonio-based Bromley Communications as its Hispanic media planning and buying agency of record, reports
Portada. Bromley will work within the new dedicated media
unit MC Media, based in Chicago. Spending is estimated at $400 million. "Winning with Hispanic beer drinkers is critically important to the success of MillerCoors, and that's why we are ramping up our
resources in Hispanic marketing," Jackie Woodward, MillerCoors vice president of marketing services, told the trade pub.