Special-edition packaging will promote the NFL PLAY 60 Super Bowl Contest and its sponsorship of the NFL.
The contest, presented by the Kellogg's Frosted Flakes Earn Your Stripes
program, will send one winner to Super Bowl XLIII in Tampa Bay, Fla., for the once-in-a-lifetime experience of taking the field before the game and presenting the official game ball to a member of the
officiating staff. --Nina Lentini