If you are wondering why companies are investing in SEO during the worst economic downturn in years -- read Rand Fishkin's post. For starters, Fishkin believes the Web outperforms other sales, paid
search drives interest in SEO, and marketing departments are in a brainstorming cycle. And, when companies check their Web analytics, "not surprisingly, search engine referrals with their exceptional
targeting and intent-matching are ranking high on the list."
More evidence that SEO is holding steady: Fishkin fielded seven calls from venture capital firms about investments in SEO
companies they are contemplating, including wondering if SEOmoz would consider taking more capital to grow.
Read the whole story at SEOmozBlog »