Independent.ie, which publishes more than 300 articles daily online, has embraced SEO, greater use of RSS news feeds and made an investment in semantic Web technology. "Attention to SEO in 2008 meant
that Independent.ie grew traffic considerably, and is consistently ranked at the top of search engine results pages," writes John Kennedy.
SEO has helped to offer readers better
contextual ads and content such as news articles, blogs and videos. The online newspaper has experienced a boost from SEO because it helps to "unlock more relevant information" by returning searched
content to the top of queries, rather than burying them in searches.
Read the whole story at SiliconRepublic.com »