• December 3, 2008

New York magazine has launched the beta version of a new mobile site featuring content from its four blogs: Daily Intel, focusing on news; The Cut for fashion; Grub Street on food and restaurants; and Vulture on culture and entertainment.

The publication wants to extend the popularity of the blogs, which it said generated nearly 10 million page views collectively in November, to readers on the go.

Burberry has singed on as launch sponsor of the m.nymag.com site, which will be introduced with further enhancements in 2009. The new mobile site will also run banner ads from key New York media advertisers, the company said.

New York's Web site already allows users to send restaurant and store listing information to their mobile devices as text messages.--Mark Walsh