• December 3, 2008

In-game advertising company Double Fusion has inked exclusive deals with THQ, SEGA, Eidos and Midway to strengthen its position with Sony's PlayStation 3.

The partnerships, which build on advertising opportunities for clients, highlight Double Fusion's commitment to advertisers and agencies.

The agreement focuses on Double Fusion's services--such as sales, marketing, integration consulting, and technolog--to help game publishers increase revenue by targeting 18- to-34-year-old male consumers.--Laurie Sullivan