• December 4, 2008

Edmunds.com, an online resource for automotive information, has received Ad Impression Measurement accreditation by the Media Rating Council.

MRC accreditation certifies that Edmunds.com has adhered to the MRC's Minimum Standards for Media Rating Research and the Measurement Guidelines of the Interactive Advertising Bureau in counting online advertising impressions and traffic measurements.

The accreditation also certifies that Edmunds.com provides full and complete information to the MRC regarding all details of its operation, conducts its processing and reporting substantially in accordance with representations to its clients and the MRC, and submits to annual audits of its procedures by CPA firms engaged by the MRC.

Other properties that have achieved MRC accreditation include 24/7 Real Media, AOL, Atlas, and Cnet.--Gavin O'Malley