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Commentary
Tips from Todd
by Aaron Goldman
, Op-Ed Contributor,
December 4, 2008
Todd Friesen of Position Tech shared some SEO tips in the Advanced SEO Strategies session:
1. Pay for links to pages (other websites) that link to you. No risk in getting burned if you get
caught. 2. Don't use custom 404 pages. You'll lose any link juice pointing to those pages. Instead 301 redirect them to other relevant pages.