• ClickZ, Thursday, December 4, 2008 1:46 PM

Determining how well your Web site's content matches with your chosen targeted words and phrases has become an SEO art, which P.J. Fusco defines in this post. It follows her last column where she outlines steps to launch a "goal-oriented content optimization strategy."

Fusco believes successful content optimization strategies "embrace the idea of themes." Understanding the signals your site's content sends to search engines makes it easier to analyze and optimize your content, one theme at a time. "It doesn't matter if [you've] optimizing a large, contextually diverse site or a small, singularly focused site; there are bound to be different themes entrenched in different parts of your site's content," she writes.

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