The theme throughout the sessions today really seemed to focus around attribution enhancements. Search marketers have gotten better at understanding this within the paid search channel,
but understanding the touch points across all channels is the future. Throughout the day the speakers and roundtable discussions involved knowledge sharing from advertisers, agencies and
publishers. One of the most valuable things about Search Insider Summit is that everyone is open to sharing their successes and failures. Fortunately for those who were not
able to attend, you can get the Cliff's notes version of these roundtable discussions on this blog...So, read and enjoy!
