• Mediaweek, Friday, December 5, 2008 9:30 AM

Targeted-ad firm Invidi Technologies is creating a four-member advisory board that will provide guidance on advanced advertising initiatives. Named to the panel are: Rino Scanzoni, GroupM chief investment officer; Tracey Scheppach, Starcom USA senior vice president; and Burt Manning, chairman emeritus of J. Walter Thompson.

Michael Kubin, Invidi executive vice president, will chair the board. "Addressable advertising is the Holy Grail of television advertising. This advisory group is essential in providing real-world insights and no-kidding feedback," Kubin says. ,br>,br> The board is charged with ensuring that all links of the media chain, including clients, media buyers and network ad sales execs, will keep abreast of advances in the addressable-advertising space.

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