With MediaPost's Search Insider Summit in full swing, Cindy Kerber Spellman encapsulates the first of a three-day adventure in the mountains of Utah. Gord Hotchkiss opened the conference with a
town hall analysis of the search and online marketing in the Barack Obama/2008 presidential campaign. Session discussions then looked at the role of analytics and data in search, and best practices in
today's environment of SEO and paid search.
Spellman notes that day two and three promise to deliver debates about Google, emerging platforms and their relevance to search, and
discussions about in-house search marketing. "I'm curious to hear from in-house marketers about what they are doing and the challenges they face that might bring insights into stronger agency
relationships," she writes. (Check the MediaPost Raw blog for updates, too.)
Read the whole story at Search Fuel »