Carl's Jr. and Hardee's have partnered with rock band Rev Theory to offer a collectors' cup and instant win game. Burger fans will receive a Rev Theory cup with any large combo meal or beverage
purchase. The cup features art of the band, as well as a special code for a chance to win one of 440,000 prizes.
The promotion is sponsored by The Coca-Cola Company and Maloof Marketing
Agency.--Nina Lentini