Breakout Session Notes -- Advanced SEO Strategies -- B2B

Please see this post for the background and disclaimer.

Here's the quick recap from Bob Heyman of Mediasmith:

The SEO B2B table discussed best current practices from both the client and agency perspective. Besides the usual onpage and offpage factors, we covered the use of press releases and blog posts to build inbound links. We talked about the use of video and podcasts to both create additional inbound links and to achieve additional listings in universal search. The free video distribution tool from Tube Mogul was especially recommended both for its distribution and its analytics capabilities.

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