• December 8, 2008

MediaBank, a provider of integrated technology solutions, announced its participation in the Interactive Advertising Bureau (IAB) Beta Partner program responsible for defining E-Business standards for interactive media.

IAB is leading the initiative to create business standards and define processes for digital advertising.

In recent months, MediaBank and other interactive media companies have worked with the IAB on the E-Business task force that defines standard definitions and processes to decrease discrepancies and enhance operating efficiencies. MediaBank and other IAB partners are now planning an aggressive development, analysis and user acceptance schedule for the implementation phase.--Tanya Irwin