Search engine results can provide multiple opportunities to rank and gain visibility for new listings, but as new list types appear in results, marketers can lose sight of whether they are really
helpful to the user, according to William Flaiz.
Sometimes less is more, Flaiz believes, using one of Google's newest universal features to illustrate his theory. "Google recently
began alpha-testing a new feature for its paid search listings, the Product Search Plus Box," he writes, and goes into details about the application's benefits and the need to get back to basics for
clients' best interests.
Read the whole story at Search Engine Watch »