Hearst Magazines Digital Media and MTV Networks Program Enterprises Group have launched the first virtual issue of
Seventeen magazine, which ties together Seventeen's print edition and
Seventeen.com with a program in MTV's virtual world.
Readers who pick up the print edition will be invited into a closed-beta, sneak peek into MTV's new virtual environment that does
not require an application download, and will gain access to exclusive editorial and accessories in Virtual MTV's full-download application.
The December/January issue of Seventeen--now
available on shelves and inside Virtual MTV--features promotion of the partnership and offers online and in-world access to exclusive editorial content linked through Seventeen.com, including stories
on Seventeen's 2008 Style Stars, the guys of the movie Twilight and the annual Give Back Gift Guide.--Gavin O'Malley