• Brandweek , Wednesday, December 10, 2008 11 AM

Far be is from me to suggest that Procter & Gamble has gone over the top, but in its efforts to "make its products relevant in tough economic times," does this statement seem as preposterous to you as it does to me?

"Given the state of the economy, many people are looking for cost-effective ways to pull off a grand gathering for family and friends this holiday season. Febreze's limited-edition scents are offered in a variety of products to help invoke a warm and fresh seasonal atmosphere at home without breaking the bank."

Elaine Wong attributes the statement to home and lifestyles expert Laura Dellutri, who is described as the spokesperson for the limited-edition collection. Dellutri's Web site says she is "today's hero for busy working families." Her book, "The Overworked Mom's Stress Free HomeKeeping" will hit shelves soon, we're told. I wonder if all of the solutions will be based on shelling out, so to speak, for a particular brand?

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