Make sure you don't have inbound links pointing to pages that no longer exist on your site, links that were built based on services or products you no longer offer, and links from sites that no longer
exist. Julie Joyce believes you need to review your link-building techniques and links to your site periodically because what works today might not tomorrow.
Following guidelines means you
likely won't have to go back and fix problems from the past, but Joyce suggests taking a look back at old content posted to your site to ensure it continues to perform well before moving forward and
adding new.
Read the whole story at Search Engine Journal »