Ad Age has
"Stories of the Year",
"People Who Made Their Mark," and
Creativity's
"Favorite Video Ads."Adweek has
"2008: One for the Books." Inexplicably, no doubt, to Plutonians (or anyone outside the ad biz), the
lead is about OfficeMax "ditching" its agencies (Toy New York and EVB) when it went to recreate
Elf Yourself, the viral video sensation of 2007. Digital
entertainment company JibJab produced it for free, and you know where that leads.
"OfficeMax might get more than coal in its stocking," writes Brian Morrissey. "Early appraisals find
the JibJab version clunky and the site hasn't shown the kind of viral takeoff experienced in prior years."
For subscribers,
Women's Wear Daily looks back on the "fashion crisis" that was 2008.
My favorite roundup,
because it's not as predictable as most of these efforts tend to be, is
Brandweek's. "BK Boxers Leads Pack of Worst Line Extensions," quoth the
headline. Says Ries & Ries' Laura Ries: "While people love the Whopper, they don't want to parade around in underwear that says, 'This is where my big, fat ass came from.'" (Roundup Journalism 101:
You can always depend on a Ries for a big, fat quote.)
Other contenders for the throne: Kellogg's hip-hop street wear; the Kanye West travel site and Coke's RPet clothing line, made
from recycled bottles, according to a poll of 689
Brandweek readers and other marketing professionals
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Read the whole story at Ad Age, Adweek, Brandweek, Women's Wear Daily »