• Advertising Age, Monday, December 15, 2008 10:46 AM

It's that time of year again, where every magazine that isn't busy producing a 10 best list for 2008 is busy producing a list of 10 predictions for 2009. This year, Advertising Age decides to combine the two, and is looking back at the predictions for 2008, and which ones failed to predict anything at all.

At the top of the list is speculation that 2008 would be a huge year for Internet advertising, with forecasters predicting as late as November 2007 that it would grow by 29%. Sorry. That number now looks likely to come in somewhere around 13% for the year, thanks to the economic collapse.

Other failed predictions include: Advertisers will learn to love Facebook and YouTube (they didn't), Hulu will fail (it's the new YouTube!), a big daily paper will go all-digital (not yet), and 2008 will the year of mobile advertising, a perennial prediction for at least the past three years. Better luck in 2009.

Read the whole story at Advertising Age »