It's important to test target segments and landing pages in Facebook Ads and Facebook Social Ads before you jump into any ad project on Facebook, suggest Manny Marrero. In the post, Marrero serves up
a long list of dos and don'ts to help you get started and provides definitions of key terms and examples of ads
Marrero also details how to bid, budget, analyze and optimize
campaigns, along with insight on Facebook's options to target specific demographics by state, city, gender, age, keywords, workplaces, relationship and sexual persuasion. "According to Facebook, there
are 33,849,820 targetable persons in its network. 14,350,900 Men and 18,548,300 Women in the U.S," he writes.
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