Peter Da Vanzo looks at how small and medium-sized businesses can generate quality links with little time and money because you can never know too much about remaining agile -- and becoming a trusted
colleague and advisor, so people come to you for advice.
If your potential audience hangs out on forums, then that's where you hang. Be edgy. "Big business finds it very difficult
to be controversial, yet controversy can be a great marketing tool," Da Vanzo writes. "The Sex Pistols built a career, not by copying the establishment, but by butting heads with it."
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