How do you legitimately steal clicks from competitors ranked above you without getting into trouble? Max Capener offers up several "psychological subtleties" you can use to "window dress" your
position in search engine results. They range from getting an indented listing, to lowering your ranking to No. 10.
Capener suggests many tricks to draw attention to your listing.
One way of getting attention is to add a phone number to your meta description, he writes. Aside from adding credibility to your site, if users searching for information have Skype installed on their
computers, the link turns into a clickable icon.
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