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CEO Who Shared His Social Security Number In Ads Had ID Stolen

Tuesday, May 20, 2008

Well, he asked for it. Literally.

According to a class-action lawsuit filed in West Virginia last week, the CEO of ID theft prevention firm LifeLock-the same one who, in ubiquitous TV and print ads, displayed his Social Security number as a challenge to thieves who thought they could outwit his company's service-has had his ID stolen many, many times in the past year.

More than 20 driver's licenses have been issued in his name, and "his entire personal profile has been compromised to the extent that the birth date associated with his Social Security number is Nov. 2, 1940, which would [inaccurately] make Davis 67 years old," read the lawsuit.

The lawsuit alleges that the company is fraudulently claiming to be able to protect against crimes it cannot, as witnessed by the theft of Richard Todd Davis's identity.

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