Well, he asked for it. Literally.
According to a class-action lawsuit filed in West Virginia last week, the CEO of ID theft prevention firm
LifeLock-the same one who, in ubiquitous TV and print ads, displayed his Social Security number as a challenge to thieves who thought they could outwit his company's service-has had his ID stolen
many, many times in the past year.
More than 20 driver's licenses have been issued in his name, and "his entire personal profile has been compromised to the extent that the birth date
associated with his Social Security number is Nov. 2, 1940, which would [inaccurately] make Davis 67 years old," read the lawsuit.
The lawsuit alleges that the company is fraudulently
claiming to be able to protect against crimes it cannot, as witnessed by the theft of Richard Todd Davis's identity.
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