It wasn't that long ago that classified ads made money for newspapers. Now, ironically, print classifieds are seen as a drag on the bottom line. In an effort to reduce costs, the
Cincinnati Enquirer will cut the number of days it runs classified ads, switch to a narrower page-format and condense some of its sections.
Publisher Margaret Buchanan says the steps are needed to reduce the amount of newsprint and ink, the daily paper's second-largest expense.
Traditional classified advertising will be eliminated on Mondays and Tuesdays. The format changes, which went into effect yesterday, come on the heels of December job cuts at the Gannett-owned Enquirer, as well as across other Gannett papers.