How much money do you waste if you don't carefully plan out pay-per-click campaigns, specifically AdWords? Jon Rognerud provides advice on executing a successful campaign, by identifying 11 AdWords
mistakes that can cost you big bucks.
Some of those mistakes include leaving out keywords that appear in ad text, and sending visitors to your home page where they can get bogged down
and overstimulated with too much information. We've moved past trials and tribulations of building Web sites that make it easy for Google's, Microsoft's and Yahoo's crawlers to index content and
return query results high on the page. Now it's time to focus on spending campaign investments wisely.
Read the whole story at Alibaba.com »